StageSmarts signs distribution deal with Midwich UK & I

employee marketing

Published by Ebba Björnfalk


8 April, 2024

Midwich UK&I companies, PSCo and Sound Technology, have signed an exclusive distribution deal with StageSmarts for the UK market. Starting from April 8th, 2024, both companies will offer the full range of intelligent power distribution solutions from StageSmarts in the UK. 

From the 8th of April 2024, the full lineup of intelligent power distribution solutions from StageSmarts will be available through both companies in the UK and provide superior performance and protection for people and equipment.

Steve Fay, managing director at Sound Technology, said:

“We’re thrilled to welcome StageSmarts to our market-leading professional audio and professional lighting portfolios. We’re always looking at ways to support our customers in delivering successful events and adding the intelligent power distribution products into our mix means they can have peace of mind by protecting their equipment, the event, and their investment.”

Stuart Holmes, executive director for solutions at PSCo, added:

“We are excited to partner with StageSmarts and are always looking at investing in our portfolio to offer the right solutions backed by the high level of service and support that our customers have become accustomed to. With reliability and performance improving, there are so many possibilities using LED within events making it a great option. Thanks to StageSmarts’s power distribution – you can protect and monitor this exciting technology to deliver stunning visuals.”

With more than 70 years combined, PSCo and Sound Technology have extensive experience working in the live events market providing support, expertise, market-leading product lines including LED, lighting and audio, and state-of-the-art demonstration facilities in Bracknell and Letchworth Garden City respectively.

Mats Karlsson, CEO at StageSmarts, commented:

“We are very pleased and excited to be partnering with Midwich Group PLC for the marketing, distribution, and support of our products. The UK and Ireland are very important markets for us, and as demand has increased, we saw the need for a strong partner with good reach and resources. Midwich’s strong position in installed AV was also a key factor. We expect our recently launched Xi-series to be very well received there. Exciting times ahead!”

For any further information please call StageSmarts on +46 (0) 40-16 32 63 or

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